Digital Prophets and Political Pulpits

The Church, Social Media Governance, and Theological Public Engagement

Abstract

This article offers a theological-conceptual analysis of the Church’s evolving role within digitally mediated public spheres under conditions of algorithmic governance. Rather than presenting primary empirical data, it develops a typology of two ideal ecclesial postures online: the “digital prophet,” which challenges systemic injustice and amplifies marginalized voices, and the “political pulpit,” which reinforces partisan ideologies and theological populism. Drawing on digital religion, political theology, media studies, and African scholarship on religion and media, the study examines how platform logics—including commodification, virality, and algorithmic suppression—shape ecclesial communication. It argues for a renewed public theology that resists algorithmic distortion while reclaiming the Church’s prophetic vocation. By foregrounding African scholars such as Asamoah-Gyadu, de Witte, Ukah, Chiado, and Tarsadia, the article recontextualizes global debates for West Africa and proposes digital discipleship, technological justice advocacy, and future empirical research in Ghana.