Emerging trends of marketing surgical cases in Africa: Balancing health financing strategies, exploitation and ethical concerns:

Benjamin  Toboh; Francis Agyekum; Alfred Doku

doi:10.46829/hsijournal.2024.6.5.1.689-691

Benjamin Toboh Department of Medicine and Therapeutics, Korle-Bu Teaching Hospital, Accra, Ghana & 37 Military Hospital, Accra.
Francis Agyekum Department of Medicine and Therapeutics, Korle-Bu Teaching Hospital, Accra, Ghana & Department of Medicine and Therapeutics, University of Ghana Medical School, Accra, Ghana
Alfred Doku Department of Medicine and Therapeutics, Korle-Bu Teaching Hospital, Accra, Ghana & University of Ghana Medical School, University of Ghana, Accra, Ghana; National Cardiothoracic Centre, Korle- Bu Teaching Hospital, Accra, Ghana; Department of Public and Occupational Health, University of Amsterdam Medical Centre, University of Amsterdam, Netherlands

DOI: https://doi.org/10.46829/hsijournal.2024.6.5.1.689-691

Keywords: Health financing, health marketing, exploitation, ethical concerns, surgical care

Abstract

The unmet health needs in African communities, especially for surgical interventions, have resulted in desperate attempts by families and groups to raise the necessary financial resources. Open marketing of illness and leveraging on empathy from communities deny the sufferers the dignity of humanity. This article delves into the evolving landscape of marketing surgical cases in Africa, examining its role as a health financing strategy and
highlighting potential ethical concerns.